We Love Rolex
The History of Rolex: A Symbol of Timeless Excellence
When it comes to luxury watches, few brands rival the prestige and global recognition of Rolex. Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, the company initially imported Swiss movements and housed them in British-made cases. However, Wilsdorf’s vision was far greater—he dreamed of creating wristwatches that were not only elegant but also highly precise and durable, a concept ahead of its time.
Pioneering the Wristwatch Revolution
In an era when pocket watches were the norm, Rolex played a pivotal role in popularizing wristwatches. By 1910, Rolex achieved the first-ever Swiss chronometer certification for a wristwatch, a significant milestone that solidified its reputation for precision. Just a few years later, in 1914, the brand’s watches received a Class A precision certificate from Kew Observatory in England, a recognition previously reserved for marine chronometers.
To avoid high import taxes on British goods, Wilsdorf relocated the company to Geneva, Switzerland, in 1919, officially registering the name Rolex SA. The move allowed Rolex to further innovate and establish itself as a leader in watchmaking.
Iconic Innovations
Rolex’s history is marked by a series of groundbreaking innovations that forever changed the world of horology.
1926: The Oyster Case
Rolex introduced the first waterproof wristwatch case, named the "Oyster." This revolutionary design featured a hermetically sealed case that protected the movement from dust and water. To prove its reliability, Rolex equipped swimmer Mercedes Gleitze with an Oyster when she attempted to swim the English Channel in 1927, cementing its reputation for durability.1931: The Perpetual Movement
Rolex developed the first self-winding mechanism with a perpetual rotor, laying the foundation for modern automatic watches. This innovation enhanced reliability and reduced wear on components.1953: The Submariner
Designed specifically for diving, the Submariner became the first wristwatch to be water-resistant to 100 meters (now up to 300 meters). Its rugged design and functionality made it an instant icon.
Other notable milestones include the creation of the GMT-Master for pilots in 1955, the Day-Date in 1956 as the first watch to display both the day and date, and the Explorer, launched after the successful ascent of Mount Everest by Sir Edmund Hillary and Tenzing Norgay in 1953.
Celebrities and Rolex: A Match Made in Heaven
Rolex has always been synonymous with success and sophistication, making it a favorite among celebrities, athletes, and world leaders. Paul Newman’s association with the Daytona model turned it into one of the most coveted collector’s watches. James Bond famously wore a Rolex Submariner in the early films, adding to its adventurous allure. Other notable Rolex enthusiasts include Winston Churchill, Martin Luther King Jr., Roger Federer, and Rihanna.
The Crown’s Commitment to Excellence
Rolex has remained privately owned by the Hans Wilsdorf Foundation since Wilsdorf’s death in 1960. This unique structure allows the brand to focus on long-term innovation and philanthropy rather than quarterly profits. Today, Rolex produces approximately one million watches annually, all of which undergo rigorous testing to ensure precision and durability.
Iconic References
Some of the most iconic and collectible Rolex references include:
Rolex Submariner 6538: Known as the “James Bond Submariner,” this vintage classic is legendary among collectors.
Rolex Daytona 6239: The original “Paul Newman” Daytona, coveted for its unique dial design and association with the actor.
Rolex GMT-Master II 126710BLRO: Nicknamed the “Pepsi” for its red-and-blue bezel, a favorite among travelers and collectors.
Rolex Explorer 1016: A timeless piece linked to one of history’s greatest adventures—climbing Mount Everest.
Rolex Day-Date 1803: Often referred to as the “President’s Watch,” it’s a symbol of prestige and power.
Why We Love Buying, Selling, and Trading Rolex Watches
Rolex isn’t just a watch—it’s a symbol of achievement, innovation, and timeless style. At our business, we’re passionate about the brand’s unparalleled craftsmanship and enduring legacy. Rolex watches hold their value like no other, making them a sound investment and a joy to own. Whether it’s the sporty allure of a Submariner, the elegance of a Day-Date, or the heritage of an Explorer, every Rolex tells a story. We take pride in helping our clients find, trade, and cherish these extraordinary timepieces that truly stand the test of time.
