We Love Audemars
The History of Audemars Piguet: Redefining Haute Horology
Audemars Piguet, one of the oldest and most revered Swiss watchmakers, has consistently pushed the boundaries of innovation and design since its founding in 1875. Established by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux, the brand has built a legacy of technical mastery and artistic expression, making it a cornerstone of haute horology.
The Founding Vision
Jules Audemars, a talented watchmaker specializing in complicated movements, partnered with Edward Piguet, who focused on regulation and marketing. Together, they created timepieces that blended intricate complications with elegant design, earning a reputation for excellence. From the very beginning, Audemars Piguet distinguished itself as a manufacturer of high-precision movements, supplying components to other renowned watch brands before focusing exclusively on crafting complete watches.
Early Achievements
By the late 19th century, Audemars Piguet had established itself as a leader in complications, producing pocket watches with perpetual calendars, minute repeaters, and chronographs. In 1892, the brand created the world’s first minute-repeating wristwatch, a feat that set the stage for its ongoing innovation.
The Iconic Royal Oak
Audemars Piguet’s defining moment came in 1972 with the introduction of the Royal Oak, designed by the legendary Gérald Genta. The Royal Oak was the world’s first luxury steel sports watch, featuring an octagonal bezel with exposed screws, an integrated bracelet, and a distinctive "tapisserie" dial.
At the time, the watch world was grappling with the Quartz Crisis, which threatened traditional mechanical watchmaking. The Royal Oak’s bold design and high price point defied expectations, revolutionizing the industry and establishing a new category of luxury sports watches.
Today, the Royal Oak remains Audemars Piguet’s most iconic collection, with variations like the Royal Oak Offshore, introduced in 1993, and the Royal Oak Concept, which showcases avant-garde design and cutting-edge technology.
Innovations and Complications
Audemars Piguet has consistently been at the forefront of horological innovation:
Grande Complication: The brand continues to produce highly complex watches combining perpetual calendars, minute repeaters, and split-second chronographs.
Royal Oak Perpetual Calendar: A masterpiece of engineering that incorporates a moon phase and week indication while maintaining a slim profile.
Code 11.59: Launched in 2019, this collection represents Audemars Piguet’s commitment to modern design and technical innovation, blending traditional craftsmanship with contemporary aesthetics.
Ownership and Independence
Unlike many of its peers, Audemars Piguet remains family-owned and operated, preserving its independence and heritage. This autonomy allows the brand to uphold its commitment to quality, innovation, and exclusivity.
Famous Admirers and Pop Culture Presence
Audemars Piguet watches have been worn by royalty, celebrities, and athletes, further cementing the brand’s cultural significance. Notable fans include LeBron James, Jay-Z, Serena Williams, and Arnold Schwarzenegger. The Royal Oak, in particular, has become a symbol of status and style, frequently featured in music, film, and fashion.
Iconic References
Some of Audemars Piguet’s most celebrated models include:
Royal Oak "Jumbo" Extra-Thin (Ref. 15202): A direct descendant of the original 1972 Royal Oak, celebrated for its slim profile and timeless design.
Royal Oak Offshore Chronograph: A bold and rugged iteration of the Royal Oak, designed for modern adventurers.
Code 11.59 by Audemars Piguet Selfwinding: A contemporary collection showcasing innovative case construction and modern complications.
Millenary Collection: Known for its off-centered dial and architectural design, combining artistry with mechanical ingenuity.
Why We Love Buying, Selling, and Trading Audemars Piguet Watches
Audemars Piguet represents the perfect fusion of tradition and innovation. From the groundbreaking Royal Oak to its exquisite Grande Complications, the brand’s watches are masterpieces that appeal to both seasoned collectors and newcomers to the world of haute horology. At our business, we take pride in connecting our clients with these extraordinary timepieces. Whether it’s the audacious design of a Royal Oak Offshore or the timeless elegance of a vintage perpetual calendar, Audemars Piguet watches embody sophistication, craftsmanship, and exclusivity. We love helping enthusiasts buy, sell, and trade these iconic watches, ensuring their legacy continues to inspire for generations.
